Essentials of Economics Description

With its clear and engaging writing style, ESSENTIALS OF ECONOMICS, Sixth Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

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Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon Description

The New York Times’s Pulitzer Prize-winning columnist reveals how the financial meltdown emerged from the toxic interplay of Washington, Wall Street, and corrupt mortgage lenders.

In Reckless Endangerment, Gretchen Morgenson, the star business columnist of The New York Times, exposes how the watchdogs who were supposed to protect the country from financial harm were actually complicit in the actions that finally blew up the American economy.

Drawing on previously untapped sources and building on original research from coauthor Joshua Rosner—who himself raised early warnings with the public and investors, and kept detailed records—Morgenson connects the dots that led to this fiasco.

Morgenson and Rosner draw back the curtain on Fannie Mae, the mortgage-finance giant that grew, with the support of the Clinton administration, through the 1990s, becoming a major opponent of government oversight even as it was benefiting from public subsidies. They expose the role played not only by Fannie Mae executives but also by enablers at Countrywide Financial, Goldman Sachs, the Federal Reserve, HUD, Congress, the FDIC, and the biggest players on Wall Street, to show how greed, aggression, and fear led countless officials to ignore warning signs of an imminent disaster.

Character-rich and definitive in its analysis, this is the one account of the financial crisis you must read.

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Expected Returns: An Investor’s Guide to Harvesting Market Rewards (The Wiley Finance Series) Description

Expected Returns is a one-stop reference that gives investors a comprehensive toolkit for harvesting market rewards from a wide range of investments. Written by an experienced portfolio manager, scholar, strategist, investment advisor and hedge fund trader, this book challenges investors to broaden their minds from a too-narrow asset class perspective and excessive focus on historical performance. Coverage includes major asset classes (stocks, bonds, alternatives), investment strategies (value, carry, momentum, volatility) and the effects of underlying risk factors (growth, inflation, illiquidity, tail risks). Judging expected returns requires balancing historical returns with both theoretical considerations and current market conditions. Expected Returns summarizes the state of knowledge on all of these topics, providing extensive empirical evidence, surveys of risk-based and behavioral theories, and practical insights.

“This is the best book on active management ever written – and it achieves that status without mentioning a single stock or bond by name. Anyone who performs the rigorous analysis Ilmanen describes – admittedly a neat trick, since the world’s most sophisticated investors struggle to do it successfully – will beat the market.”
Laurence B. Siegel, Former Director of Research, The Ford Foundation

“Antti Ilmanen shows the way forward for the investment management profession in this remarkable book. In a comprehensive and impressive way, he combines financial theory, historical performance data and forward-looking indicators, into a consistent framework for assessing expected returns and risk. His approach is both scientific and practical, based on decades of studies and his own trading experience. With a touch of personal wisdom and humility, Ilmanen’s book is a fascinating and educational journey into the future of investment management.”
Knut N. Kjaer, Founding CEO of the Norwegian Government Pension Fund/NBIM and former president of RiskMetrics Group

“Ilmanen’s wonderful book manages to be exquisitely readable while covering just about every aspect of the investment process. Filled with many, many fresh and useful insights. This volume deserves to be read and then kept close at hand – because it is sure to be needed again and again.”
Martin L. Leibowitz, Managing Director, Morgan Stanley, and former CIO, TIAA-CREF

“Job one for any investor is to estimate asset class returns. For the first time, Antti Ilmanen has assembled into one volume all of the tools necessary for this task: for the working money manager, a unique treasure trove of analytical techniques and empirical evidence; for the academic, a comprehensive guide to the relevant academic literature; and for the consultant, a blinding light with which to illuminate performance. Expected Returns is destined to occupy the front shelves of investment professionals around the world.”
William J. Bernstein, author of The Intelligent Asset Allocator, The Birth of Plenty, and A Splendid Exchange, and co-principal of Efficient Frontier Advisors

“Antti’s synthesis of experience and theory has given us a book which fills a major gap in the literature on investing. Amazing, but true, this is the first book dedicated to the critical and challenging task of estimating how much we should expect to earn on our investments. This illuminating book, teaming with valuable insights that have never before been gathered under one roof, cannot fail to make the reader a more successful and discerning investor.”
Victor Haghani, Associate Lecturer, London School of Economics, and former founding partner of LTCM

“Ilmanen has written a thorough and detailed analysis of one of the central issues in investing.”
Ken French, Heidt Professor of Finance, Dartmouth College

“Investors’ decisions should be evidence based. Antti Ilmanen assembles a global body of evidence, and interprets it with insight. Read this book and you will improve your understanding of the future.”
Elroy Dimson, Emeritus Professor of Finance, London Business School

“If I could choose only one book on active management, I would choose Expected Returns. This book is extremely thorough and well researched, yet direct and to the point.”
Roger G. Ibbotson, Professor in the Practice of Finance, Yale School of Management, and Chairman and CIO of Zebra Capital Management

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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Description

Simple, powerful marketing strategies every business can afford to implementThere’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue–with little or no marketing budget.
With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.

• Use simple videos as promotional power tools
• Hold an eBay auction for publicity purposes (author Jim Cockrum made over ,000 and earned tons of free publicity from just one auction)
• Find the perfect online partners that can take you to the next level quickly…and more!

Grow a successful business without letting your marketing budget tell you “No.” Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

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Commercial Banking: The Management of Risk Description

From the growth of electronic banking, to the rapid rise in overseas operations, to deregulation and recent laws, Gup and Kolari’s Commercial Banking: The Management of Risk, Third Edition will help you understand these new realities and keep up with what’s happening in the banking industry. With a strong emphasis on managing risk and maximizing profit, this up-to-date text provides a comprehensive, practical introduction to bank management and current banking practices used to control different kinds of risk. You’ll examine the factors that affect the value of a bank and techniques for managing that value including the use of financial derivatives. You’ll also explore the principal lending activities to businesses and individuals from the point of view of both the bank and the borrower.

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• ISBN13: 9781592579815
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The Complete Idiot’s Guide to Economics, 2nd Edition Description

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Economics Description

Economics is global and the Eighth Edition of ECONOMICS maintains the hallmarks of the Boyes/Melvin series–accessible writing, strong pedagogy, and integration of global economic issues–while faithfully presenting the latest thinking of economists on important microeconomic and macroeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting-edge teaching and learning technology, and a full range of supplements to create a complete program that clearly illustrates the connections between key economic principles and real-world business practices. The text has also been thoroughly updated with recent data and extensive coverage of important current issues, such as the economic effects of the war in Iraq, the 2008 financial crisis, and China’s emergence as an economic power. In addition, ECONOMICS, Eighth Edition, provides an in-depth exploration of one of today’s most significant issues–globalization–and its impact on economic growth and poverty, including a comparison of international standards of living and Global Business Insight features that illustrate economic concepts with examples from around the world.

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Rich Dad’s Who Took My Money?: Why Slow Investors Lose and Fast Money Wins! Description

Reveals how to actually speed up and maximize the return on investments to achieve total financial independence.

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Capitalism and Freedom: Fortieth Anniversary Edition Description

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Description

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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