Business Book Reviews http://www.abook2u.com Business Book Reviews Sat, 19 May 2012 15:46:31 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime. http://www.abook2u.com/the-millionaire-fastlane-crack-the-code-to-wealth-and-live-rich-for-a-lifetime/ http://www.abook2u.com/the-millionaire-fastlane-crack-the-code-to-wealth-and-live-rich-for-a-lifetime/#comments Sat, 19 May 2012 15:46:31 +0000 admin http://www.abook2u.com/the-millionaire-fastlane-crack-the-code-to-wealth-and-live-rich-for-a-lifetime/ The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime. Description

Is the financial plan of mediocrity — a dream-stealing, soul-sucking dogma known as “The Slowlane” your plan for creating wealth? You know how it goes; it sounds a lil something like this:

“Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich.”

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You’ve been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair — sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn’t tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family’s financial plan?

Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don’t want a lifetime subscription to “settle-for-less” and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

  • Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
  • Why most entrepreneurs fail and how to immediately put the odds in your favor.
  • The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
  • The leading cause of poorness: Change this and you change everything.
  • How the rich really get rich – and no, it has nothing to do with a paycheck or a 401K match.
  • Why the guru’s grand deity – compound interest – is an impotent wealth accelerator.
  • Why the guru myth of “do what you love” will most likely keep you poor, not rich.
  • And 250+ more poverty busting distinctions…

Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.


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]]> http://www.abook2u.com/the-millionaire-fastlane-crack-the-code-to-wealth-and-live-rich-for-a-lifetime/feed/ 0 22 Top Google Tools for Internet Marketers: How to Make the Most of Google’s Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters) http://www.abook2u.com/22-top-google-tools-for-internet-marketers-how-to-make-the-most-of-googles-free-tools-to-grow-your-business-and-increase-your-profits-marketing-matters/ http://www.abook2u.com/22-top-google-tools-for-internet-marketers-how-to-make-the-most-of-googles-free-tools-to-grow-your-business-and-increase-your-profits-marketing-matters/#comments Fri, 18 May 2012 07:38:10 +0000 admin http://www.abook2u.com/22-top-google-tools-for-internet-marketers-how-to-make-the-most-of-googles-free-tools-to-grow-your-business-and-increase-your-profits-marketing-matters/ 22 Top Google Tools for Internet Marketers: How to Make the Most of Google’s Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters)

22 Top Google Tools for Internet Marketers: How to Make the Most of Google’s Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters) Description

**WARNING: This Internet Marketing Toolkit is for SERIOUS small business owners only, who want top insider secrets to success at online marketing and are willing to take action to grow their profits online.***

Top Internet marketers Joan Mullally and Evelyn Trimborn are often asked how they manage to do it all: run successful websites and online businesses, coach, consult, write high-quality books, and still have time to volunteer for charities, plus occasionally eat and sleep.

In this eye-opening special report, they give you 22 of the top Google tools they use to work smarter, not harder, in order to get it all done as Internet marketers.

These are not just powerful tools that make them money, and help them keep their fingers on the pulse of some of the top trends in marketing and technology today. These tools are also all almost all FREE, and can be really fun to use.

You will discover:
+how to get the latest news on your niche delivered right to your Inbox
+learn what everyone online is saying about your business
+find the top keywords in your niche
+get links back to your site to improve your Search Engine Optimization and page rank
+make more money from your site through setting up additional streams of revenue

and much more.

Using one or two of these tools can certainly help boost your business. Using all 22 can transform your business to a profit powerhouse if you start taking action TODAY.

If you are looking to do more in your business, but just feel stuck, or have no idea where to begin, then start using the top tools revealed in this guide to take your business to the next level of profit, strategy and success with your online marketing.

====
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GOOGLE GMAIL
CHAPTER 2: iGOOGLE
CHAPTER 3: GOOGLE ADSENSE
CHAPTER 4: GOOGLE ADWORDS
CHAPTER 5: GOOGLE ALERTS
CHAPTER 6: GOOGLE ANALYTICS
CHAPTER 7: GOOGLE BLOGGER
CHAPTER 8: GOOGLE BOOKS
CHAPTER 9: GOOGLE DOCS
CHAPTER 10: GOOGLE IMAGES
CHAPTER 11: GOOGLE KEYWORD TOOL
CHAPTER 12: GOOGLE MAPS
CHAPTER 13: GOOGLE NEWS
CHAPTER 14: GOOGLE OPTIMIZER
CHAPTER 15: GOOGLE PICASA
CHAPTER 16: GOOGLE PLACES
CHAPTER 17: GOOGLE+
CHAPTER 18: GOOGLE READER
CHAPTER 19: GOOGLE SEARCH KEYWORD TOOL
CHAPTER 20: WEBMASTER TOOLS
CHAPTER 21: GOOGLE WONDER WHEEL
CHAPTER 22: YOUTUBE
CHAPTER 23: BONUS TOOL: GOOGLE WALLET
CONCLUSION

FURTHER READING

ABOUT THE AUTHORS

ACTION STEPS

FREE BOOK AND NEWSLETTER
===
WORD COUNT=17,196 WORDS

INTENDED AUDIENCE:
New Website Owners
New Internet Marketers
Online Business Owners crunched for time
Online Bloggers and Writers
====
ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn are the co-founders of the Marketing Matters series for Eternal Spiral Books and the authors of more than four dozen Internet marketing and small business titles. They have worked online in marketing, traditional, and digital publishing for nearly 20 years. You can read more of their marketing content at their consultancy firm Accent Marketing Group Inc. and the blog at http;//accentmarketinggroupinc.com

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]]> http://www.abook2u.com/22-top-google-tools-for-internet-marketers-how-to-make-the-most-of-googles-free-tools-to-grow-your-business-and-increase-your-profits-marketing-matters/feed/ 0 The Economics of Banking http://www.abook2u.com/the-economics-of-banking/ http://www.abook2u.com/the-economics-of-banking/#comments Fri, 18 May 2012 07:07:50 +0000 admin http://www.abook2u.com/the-economics-of-banking/ The Economics of Banking

The Economics of Banking Description

This revised and updated edition of The Economics of Banking addresses the need for a user-friendly textbook that is mathematically accessible and provides a microeconomic context, which enables students to understand and analyse contemporary trends and operations in banking.

Providing a sound theoretical basis for understanding bank behaviour, The Economics of Banking is essential for final year undergraduate and postgraduate students taking courses in banking.

FEATURES OF THE NEW EDITION
* Greater emphasis is provided on risk management with an extended chapter dealing with trading risk and recent developments in bank book risk management.
* A new chapter has been added on assessing bank competition and the competitive nature of the banking market.
* New material has been added on bank performance including: benchmarking, efficiency analysis and modelling of bank cost functions.
* Coverage of bank and financial regulation has been significantly updated with more extensive discussion of Basel 2 and operational risk.
* More rigour has been added to the chapter on international banking and more discussion about the future of retail banking is included in the introductory chapter.
* New material has been added in selected chapters examining the global credit crunch of 2007/8 and the Northern Rock bank crisis in the UK.

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]]> http://www.abook2u.com/the-economics-of-banking/feed/ 0 The Strategic ETF Investor: How to Make Money with Exchange Traded Funds http://www.abook2u.com/the-strategic-etf-investor-how-to-make-money-with-exchange-traded-funds/ http://www.abook2u.com/the-strategic-etf-investor-how-to-make-money-with-exchange-traded-funds/#comments Thu, 17 May 2012 15:58:44 +0000 admin http://www.abook2u.com/the-strategic-etf-investor-how-to-make-money-with-exchange-traded-funds/ The Strategic ETF Investor: How to Make Money with Exchange Traded Funds

The Strategic ETF Investor: How to Make Money with Exchange Traded Funds Description

Why do so many individual investors throw together slapdash portfolios of risky and under-researched ETFs that are utterly out of alignment with their preferred investing style? The only reasonuntil nowis that there were no reliable, step-by-step instructions for designing an ideal investment mix of ETFs.

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]]> http://www.abook2u.com/the-strategic-etf-investor-how-to-make-money-with-exchange-traded-funds/feed/ 0 24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor’s Business Daily http://www.abook2u.com/24-essential-lessons-for-investment-success-learn-the-most-important-investment-techniques-from-the-founder-of-investors-business-daily/ http://www.abook2u.com/24-essential-lessons-for-investment-success-learn-the-most-important-investment-techniques-from-the-founder-of-investors-business-daily/#comments Tue, 15 May 2012 16:17:36 +0000 admin http://www.abook2u.com/24-essential-lessons-for-investment-success-learn-the-most-important-investment-techniques-from-the-founder-of-investors-business-daily/ 24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor’s Business Daily

24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor’s Business Daily Description

The Wall Street Journal, New York Times, BusinessWeek, and USA Today Business Bestseller!

From the publisher of Investor’s Business Daily and best-selling author of How to Make Money in Stocks, comes the National Bestseller, 24 Essential Lessons for Investment Success, two dozen of the most important lessons for investors. In this one accessible guide, William J. O’Neil puts his popular and easy-to-follow techniques for building a profitable portfolio firmaly in the hands of investors­­and the goal of long-term financial security easily within their reach.

24 Essential Lessons for Investment Success is based upon the closely followed “26 Weeks to Investment Success” editorials that appear in Investor’s Business Daily. Edited and updated, O’Neil’s timeless advice encapsulates such investing nuggets as buy high and sell higher to making a million in mutual funds. Concentrate your investments in a few areas, know them well, and watch them carefully.

Don’t just rely upon PE ratios and other common technical tools. Learn to use Relative Price Strength to help you choose stocks. O’Neil’s cautionary yet pro-active advice has helped to make Investor’s Business Daily one of America’s fastest growing and most respected newspapers. Now investor’s can benefit from his timeless words of wisdom, collected in one easy-to-use resource.

In 24 Essential Lessons for Investment Success, the founder of Investor’s Business Daily and author of How to Make Money in Stocks, William O’Neil, distills his 40 years of experience, study, and analysis of the market into a series of lessons about how to buy and sell stocks. O’Neil is neither a pure fundamentalist nor a technician–instead, he advocates blending both approaches, applying fundamental analysis to identifying the best companies and technical analysis to understanding the price actions of those stocks. The lessons cover everything from protecting your investment account (always cut your losses at 8 percent of the purchase price) and basic chart reading (identifying market tops and bottoms) to understanding relative price strength and tips on building a concentrated portfolio. While not absolutely necessary, it helps to have a copy of Investor’s Business Daily handy: these lessons were drawn from a series that O’Neil wrote, which frequently mention features unique to that newspaper. 24 Essential Lessons for Investment Success is a easy-to-read, commonsense guide to stock picking that both novices and seasoned investors should find extremely useful. –Harry C. Edwards

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]]> http://www.abook2u.com/24-essential-lessons-for-investment-success-learn-the-most-important-investment-techniques-from-the-founder-of-investors-business-daily/feed/ 0 Multichannel Marketing: Metrics and Methods for On and Offline Success http://www.abook2u.com/multichannel-marketing-metrics-and-methods-for-on-and-offline-success/ http://www.abook2u.com/multichannel-marketing-metrics-and-methods-for-on-and-offline-success/#comments Mon, 14 May 2012 18:40:37 +0000 admin http://www.abook2u.com/multichannel-marketing-metrics-and-methods-for-on-and-offline-success/ Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success Description

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization’s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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]]> http://www.abook2u.com/multichannel-marketing-metrics-and-methods-for-on-and-offline-success/feed/ 0 The Best Book on Investment Banking Careers http://www.abook2u.com/the-best-book-on-investment-banking-careers/ http://www.abook2u.com/the-best-book-on-investment-banking-careers/#comments Mon, 14 May 2012 18:11:50 +0000 admin http://www.abook2u.com/the-best-book-on-investment-banking-careers/ The Best Book on Investment Banking Careers

The Best Book on Investment Banking Careers Description

Starting a career in investment banking is no easy feat. With intense competition, high pressure, and limited positions, this career option is often difficult to access. Fortunately, there are several concrete and structured processes that can help any candidate shine in their interview and land that investment banking job. Whether youre an undergraduate prepping for your first internship, or seeking a new career in investment banking, knowing the ins and outs of the industry can help you make your big break. In this eBook, Donna Khalife shares an insiders perspective to the investment banking industry and helps prepare readers for their chance at landing their dream job.

CHAPTER OUTLINE

  • Dedication
  • Chapter One: Introduction
    • Introduction to Investment Banking
  • Chapter Two: Why Investment Banking
    • Why Investment Banking?
  • Chapter Three: Reasons To Go Into Investment Banking
    • Reasons to Go Into Investment Banking
  • Chapter Four: Understanding Investment Banking Divisions
    • Understanding Investment Bank Divisions
  • Chapter Five: Investment Banking 101
    • Investment Banking 101
  • Chapter Six: Product Groups
    • Understanding Product Groups
  • Chapter Seven: Industry Groups
    • Understanding Industry Groups
  • Chapter Eight: Investment Banking Tips For Undergraduates
    • 4 Investment Banking Tips for Undergraduates
  • Chapter Nine: Investment Banking Analysts
    • Investment Banking Analysts
  • Chapter Ten: Undergraduate Recruiting
    • What Recruiters Look For in Undergrad Applicants
  • Chapter Eleven: Investment Banking Associates
    • Investment Banking Associates
  • Chapter Twelve: MBA/JD Recruiting
    • What Recruiters Look for in MBA/JD Applicants
  • Chapter Thirteen: Tips For MBA/JD Applicants
    • Tips for MBA and JD Applicants
  • Chapter Fourteen: Associate Expectations
    • Expectations of an Associate over an Analyst
  • Chapter Fifteen: Resources For Investment Banking Applicants
    • Resources For Investment Banking Applicants
  • Chapter Sixteen: Recommended Reading
    • Recommended Investment Banking Reading List
  • Chapter Seventeen: Investment Banking Recruitment
    • Investment Banking Recruitment
  • Chapter Eighteen: Networking Techniques
    • Top Networking Techniques For Recruiting
  • Chapter Nineteen: Investment Banking Resumes
    • Investment Banking Resumes for Analysts and Associates
  • Chapter Twenty: Investment Banking Cover Letters
    • Investment Banking Cover Letters for Analysts and Associates
  • Chapter Twenty-One: Insider Recruiting Advice
    • Insider Recruiting Advice
    • Insider Recruiting Advice
  • Chapter Twenty-Two: Investment Banking Interview
    • Investment Banking Interview Advice
  • Chapter Twenty-Three: Investment Banking Interview Questions
    • Technical Interview Questions on Finance, Valuation, Economics, and Accounting
  • Chapter Twenty-Four: Identifying Your Weaknesses
    • The Toughest Question: Identifying Your Weaknesses
  • Chapter Twenty-Five: Interview Preparation
    • Interview Prep Work and Analysis
  • Chapter Twenty-Six: 6 Things You Don’t Want To Say In Your Interview
    • 6 Things You Don’t Want To Say In An Interview

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      ]]> http://www.abook2u.com/the-best-book-on-investment-banking-careers/feed/ 0 The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public http://www.abook2u.com/the-shareholder-value-myth-how-putting-shareholders-first-harms-investors-corporations-and-the-public/ http://www.abook2u.com/the-shareholder-value-myth-how-putting-shareholders-first-harms-investors-corporations-and-the-public/#comments Sun, 13 May 2012 15:52:03 +0000 admin http://www.abook2u.com/the-shareholder-value-myth-how-putting-shareholders-first-harms-investors-corporations-and-the-public/ The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public

      The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the Public Description

      Executives, investors, and the business press routinely chant the mantra that corporations are required to “maximize shareholder value.” In this pathbreaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well, leading managers to focus myopically on short-term earnings; discouraging investment and innovation; harming employees, customers, and communities; and causing companies to indulge in reckless, sociopathic, and irresponsible behaviors. And she looks at new models of corporate purpose that better serve the needs of investors, corporations, and society.



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      ]]>       http://www.abook2u.com/the-shareholder-value-myth-how-putting-shareholders-first-harms-investors-corporations-and-the-public/feed/ 0       The Risk-Wise Investor: How to Better Understand and Manage Risk http://www.abook2u.com/the-risk-wise-investor-how-to-better-understand-and-manage-risk/ http://www.abook2u.com/the-risk-wise-investor-how-to-better-understand-and-manage-risk/#comments Fri, 11 May 2012 15:56:39 +0000 admin http://www.abook2u.com/the-risk-wise-investor-how-to-better-understand-and-manage-risk/ The Risk-Wise Investor: How to Better Understand and Manage Risk

      The Risk-Wise Investor: How to Better Understand and Manage Risk Description

      User-friendly risk management tools, tips, and techniques for a less certain world

      Though a very high level of investor uncertainty, anxiety, and concern about risk now exists, the vast majority of investors do not genuinely understand investment risk-let alone how to effectively manage it. The “Risk-Wise” Investor offers a totally new, user-friendly, non-technical way to help you better understand and manage uncertainty and risk. This practical guide will help investors avoid many common pitfalls and make well informed, knowledge-based decisions when facing uncertainty and risk. It also shows how to implement a personalized, systematic risk management planning process that will allow you to manage the risks you face more effectively and improve the likelihood of achieving specific investment goals. Though traditional investment advice is based on taking the long view and diversifying portfolios, the information here shows how to incorporate additional risk management considerations into your plans. It also provides innovative insights that will help investors and their advisors better understand how to

      • Gain a practical, user-friendly, knowledge based understanding of risk and risk management
      • Better understand and manage financial uncertainty and rapid change
      • Release life-risk management skills in the world of investments
      • Become less anxious, more knowledgeable, realistic, and potentially more successful investors
      • Learn a new “empowering” definition of risk to more effectively address risk and uncertainty
      • Help reduce the likelihood and potential impact of negative surprises


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      ]]>       http://www.abook2u.com/the-risk-wise-investor-how-to-better-understand-and-manage-risk/feed/ 0       Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management http://www.abook2u.com/kellogg-on-branding-the-marketing-faculty-of-the-kellogg-school-of-management/ http://www.abook2u.com/kellogg-on-branding-the-marketing-faculty-of-the-kellogg-school-of-management/#comments Fri, 11 May 2012 05:36:07 +0000 admin http://www.abook2u.com/kellogg-on-branding-the-marketing-faculty-of-the-kellogg-school-of-management/ Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

      Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Description

      The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

      • The latest thinking on key branding concepts, including brand positioning and design
      • Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
      • Techniques for building a brand-centered organization
      • Insights from senior managers who have fought branding battles and won

      This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today’s ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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